On February 1, 2014, CROOZ, Inc. established new overseas marketing and promotion offices in London (England) and Paris (France). CROOZ already has offices in San Francisco (the US), Singapore, Seoul (South Korea), and Berlin (Germany).
■ The objectives of CROOZ’s overseas offices
As CROOZ looks to develop native applications and achieve blockbuster success in global markets, overseas offices will carry out marketing and promotional initiatives in regions with significant markets or potential for growth. These offices will also explore possible collaborations with local game developers. In addition, they will provide headquarters in Japan with real-time information and data on user trends—the type of data that simply cannot be collected at offices in Japan, and must be gleaned through local offices. CROOZ will use this data to develop games tailored to the desires of overseas gamers.
■ Managers at the overseas offices
CROOZ has sent two of its five directors overseas, Ryohei Kojima (joined 2003) and Yoshinori Nakasa (joined 2004). Both Mr. Kojima and Mr. Nakasa have a wealth of experience in the internet industry, and have considerable domestic track records. Overseas success will be no easy task—barely any Japanese IT companies have successfully expanded overseas—but these two managers are determined to make the venture succeed. Few of CROOZ’s executives have left since the company was founded, and the company will be making full use of any advantages it has as it takes on the challenge of full-scale overseas expansion.